Rewrites need to come before the WordPress RewriteEngine.
Wrong
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# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ – [L]
RewriteCond %{REQUEST_FILENAME} !–f
RewriteCond %{REQUEST_FILENAME} !–d
RewriteRule . /index.php [L]
</IfModule>
# END WordPress
RewriteRule ^example_folder/$ https://pagecrafter.com/website-design/ [R=301,L]
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Right!
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# Rewrite Rules go BEFORE the WordPress Section
RewriteRule ^example_folder/$ https://pagecrafter.com/website-design/ [R=301,L]
# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ – [L]
RewriteCond %{REQUEST_FILENAME} !–f
RewriteCond %{REQUEST_FILENAME} !–d
RewriteRule . /index.php [L]
</IfModule>
# END WordPress
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Resources: https://pagecrafter.com/htaccess-file-redirects-never-work/